This portfolio showcases the rebrand of the University of Johannesburg's rescue vehicles, designed to reflect the institution’s excellence in paramedic training and emergency response. The new visual identity embodies boldness, visibility, and contemporary design while ensuring instant recognition in critical rescue situations.
The redesign features a striking bright orange color scheme, enhancing visibility and awareness in high-risk environments. A dynamic heartbeat graphic symbolizes the pulse of life and the urgency of rescue missions, reinforcing the university’s commitment to advanced emergency care. The design integrates modern typography and bold insignia, ensuring the vehicles stand out as a professional and highly trained rescue force.
